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Internet Marketing Blog - Colorado Springs Internet Marketing Blog
Search Engine Optimization - Black Hat Methods

If you are not familiar with the term black hat it simply implies that the methods used to rank pages are either deceptive or unethical. Whether you are a do it yourself kind of optimizer or you hire a professional search engine optimization company or freelancer, it is crucial that you know what methods are considered black hat or unethical and do not use them or allow them to be used. If you use these methods many search engines will ban you and then you are up the proverbial creek.

Below are some methods considered black hat or unethical search engine marketing techniques:

  • Meta Tag Spamming - This is when you fill your meta-tags with keywords or keyword phrases and repeat them numerous times. Even though meta-tags are not considered as important as they once were, they are still used by search engines to provide searchers with the relevant information about each specific page.
  • Title Spamming - Similar to meta-tag spamming this is when you place a long list of keywords in the title tags of your pages. Title tags should be used to provide a searcher brief descriptive information that is relevant to the page.
  • Hidden Text - This is used to place lists of keywords on pages using CSS (cascading style sheets) and mask the content so that it is invisible to the human eye but can be easily read by search engine bots. This is heavily frowned upon by most search engines.
  • Doorway or Gateway Pages - These are pages which are created specifically to redirect a page to the page you wish the visitor to go to. You may have experienced gateway pages with sites selling pharmaceuticals and sex related items.

There are other methods that are considered black hat seo but there is not much reason to into all of them. The only thing that is important is that you site be found in the search engines and if your website employs black hat methods to gain page rank, eventually you will find yourself missing from search engines altogether and that would be devastating to say the least.



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